Eat Your Cake and Get Fit, Too

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In Idaho, the fitness dessert trend—which already has a long, if niche, history nationwide—is starting to explode at the local level. It wouldn't be an overstatement to say the CNBC show Shark Tank, which features entrepreneurs pitching their brands to a panel of angel investors, is a trend incubator—and that the debut of the whole-food, high-protein donut company The Dough Bar on the program may have signaled a new era for so-called fitness desserts. In Idaho, the trend—which already has a long, if niche, history nationwide—is starting to explode at the local level. Emily Knigge, the creator of Fit Donut in Meridian, said new customers often mistake her high-protein donut brand for the one that scored a $300,000 investment...

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Eat Your Cake and Get Fit, Too

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